Luxury ice cream with a protein twist! This is the perfect post workout (pre-bike adventure) snack, it tastes amazing and packs 20g of whey protein, we love it, and we love the 80s vibe, bold & bright to disrupt the category.

What was involved

Working with the client on name creation through the brand and packaging, immersing ourselves in the category from day one to find any little avenue to explore. Being involved from the start made this project a streamlined success, it took 6 weeks to turn concept to reality.